Energy Bars

The market for energy bars is very saturated with multiple companies competing with numerous product lines and large amounts of product variation within each product line. While there are a few large competitors, the easy of entry into the market has allowed numerous smaller manufacturers to enter the market with niche, highly differentiated products. PowerBar is one of the largest manufacturers of energy bars in the market today, but they lack the highly specialized performance bar with high differentiation from the competition. The product opportunity is GelBar, a fusion of Five Hour Energy with the typical PowerBar formula. GelBar would provide long lasting energy with the nutrients of PowerBar in a compact, transportable form.

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